THE STRATEGIC MARKETING PLANNING PROCESS
Mwalimu BE
April 10, 2022
Strategic marketing planning is a five-step process that assesses current performance; establishes specific marketing objectives; determin...
Marketing
Marketing
STRATEGIC MARKETING PLANNING
Mwalimu BE
April 10, 2022
Companies that adopt the marketing concept realize that marketing efforts are more successful when they are carefully planned. Strategic m...
Marketing
Marketing
THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES
Mwalimu BE
April 10, 2022
The second set of forces that make marketing an endlessly changing activity is put in motion by individual enterprises when they make cont...
Marketing
Marketing
THE MARKETING FORCES
Mwalimu BE
April 10, 2022
A company's marketing system often operates within the framework of marketing forces, which constitutes the system's environment. Su...
Marketing
Marketing
ANALYSIS OF THE MARKETING ENVIRONMENT
Mwalimu BE
April 10, 2022
Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on a small scale, such as ...
Marketing
Marketing
MARKETING MANAGEMENT PHILOSOPHIES
Mwalimu BE
April 10, 2022
M arketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosoph...
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