The Concept Business market
Mwalimu BE
April 10, 2022
The business market consists of organizations that buy goods and services to produce other goods and services, to resell to other business...
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Marketing
Marketing
The Factors affecting Business Marketing Demand
Mwalimu BE
April 10, 2022
The factors affecting the market for business products are: (i) the number of potential business users; (i ) their purchasing power; (iii)...
Marketing
Marketing
4 CHARACTERISTICS OF BUSINESS MARKET DEMAND
Mwalimu BE
April 10, 2022
Four demand characteristics differentiate the business market from the consumer market: (i) Demand is derived, (i ) demand tends to be inela...
Marketing
Marketing
NATURE AND SCOPE OF THE BUSINESS MARKET
Mwalimu BE
April 10, 2022
The business market consists of all business users, organizations that buy goods and services for one of the following purposes: (i) ...
Marketing
Marketing
Forming Good Customer Relationship
Mwalimu BE
April 10, 2022
There are mainly three retention building approaches to form good customer relationships, which we are looking at in this article. 1. Addin...
Marketing
Marketing
Customer Relationship Management (CRM)
Mwalimu BE
April 10, 2022
Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving and they are approached by m...
Marketing
Marketing
Factors influencing consumers Behaviour
Mwalimu BE
April 10, 2022
The buying behavior of ultimate consumers can be examined using a five- part model: the buying-decision process, information, social and g...
Marketing
Marketing
Situational Influences on Customer's Behaviour
Mwalimu BE
April 10, 2022
Often the situations in which we find ourselves play a large part in determining how we behave. Students, for example, act differently in a...
Marketing
Marketing
Psychological Factors influence on Customer
Mwalimu BE
April 10, 2022
One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and proces...
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