Forming Good Customer Relationship
Mwalimu BE
April 10, 2022
There are mainly three retention building approaches to form good customer relationships, which we are looking at in this article. 1. Addin...
Marketing
Marketing
Customer Relationship Management (CRM)
Mwalimu BE
April 10, 2022
Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving and they are approached by m...
Marketing
Marketing
Factors influencing consumers Behaviour
Mwalimu BE
April 10, 2022
The buying behavior of ultimate consumers can be examined using a five- part model: the buying-decision process, information, social and g...
Marketing
Marketing
Situational Influences on Customer's Behaviour
Mwalimu BE
April 10, 2022
Often the situations in which we find ourselves play a large part in determining how we behave. Students, for example, act differently in a...
Marketing
Marketing
Psychological Factors influence on Customer
Mwalimu BE
April 10, 2022
One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and proces...
Marketing
Marketing
Social and Group Forces on Consumer Behaviour
Mwalimu BE
April 10, 2022
The ways in which we think, believe, and act are determined to a great extent by social forces and groups. And our individual buying decis...
Marketing
Marketing
CONSUMER BUYING BEHAVIOUR
Mwalimu BE
April 10, 2022
The aim of marketing is to meet and satisfy customers' needs and wants. The field of consumer behaviour studies how individuals, grou...
Marketing
Marketing
TARGET MARKET STRATEGIES
Mwalimu BE
April 10, 2022
After thoroughly evaluating the different segments, the company can follow one of three strategies: market aggregation, single-segment conce...
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