SEGMENTING INDUSTRIAL MARKETS
Mwalimu BE
April 10, 2022
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, be...
Marketing
Marketing
SEGMENTING THE CONSUMER MARKET
Mwalimu BE
April 10, 2022
There is no single way to segment a market. A marketer has to try different segmentation variables, singly and in combination, hoping to f...
Marketing
Marketing
AN OVERVIEW OF MARKETS AND TARGET MARKET
Mwalimu BE
April 10, 2022
A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c) the willingness to spend it. You...
Marketing
Marketing
ANNUAL MARKETING PLANNING
Mwalimu BE
April 10, 2022
Apart from the basic strategic planning spanning several years into the future, it is also necessary to develop a more specific, and short...
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